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How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It by Patrick W. Jordan
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This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
Wiley; March 2003
127 pages; ISBN 9780470856437
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Title: How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
Author: Patrick W. Jordan
 
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