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The Brandgym

A Practical Workout for Boosting Brand and Business

The Brandgym by David Taylor
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Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
Wiley; March 2003
223 pages; ISBN 9780470856598
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Title: The Brandgym
Author: David Taylor
 
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