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Customize the Brand

Make it more desirable and profitable

Customize the Brand by Torsten H. Nilson
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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Wiley; April 2003
193 pages; ISBN 9780470856543
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Title: Customize the Brand
Author: Torsten H. Nilson
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