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The Guru Guide to Marketing

A Concise Guide to the Best Ideas from Today's Top Marketers

The Guru Guide to Marketing by Joseph H. Boyett
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  • Discusses the newest marketing concepts.
  • The Guru name is synonymous with expert, candid advice.
  • The Guru format provides an easy reference to a wide range of ideas and practices.
Wiley; February 2003
268 pages; ISBN 9780471434269
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Title: The Guru Guide to Marketing
Author: Joseph H. Boyett; Jimmie T. Boyett
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