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Intangible Assets and Value Creation

Intangible Assets and Value Creation by Juergen H. Daum
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With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.
Wiley; July 2003
445 pages; ISBN 9780470859230
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Title: Intangible Assets and Value Creation
Author: Juergen H. Daum
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