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Competitive Advantage in SMEs

Organising for Innovation and Change

Competitive Advantage in SMEs by Oswald Jones
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* Draws on up-to-date empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services.
* Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
Wiley; July 2003
291 pages; ISBN 9780470862308
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Title: Competitive Advantage in SMEs
Author: Oswald Jones; Fiona Tilley
 
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