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The Timid Corporation

Why Business is Terrified of Taking Risk

The Timid Corporation by Benjamin Hunt
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This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future.
Wiley; July 2003
266 pages; ISBN 9780470864302
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Title: The Timid Corporation
Author: Benjamin Hunt
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