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Corporate Diplomacy

The Strategy for a Volatile, Fragmented Business Environment

Corporate Diplomacy by Ulrich Steger
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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Wiley; August 2003
322 pages; ISBN 9780470858004
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Title: Corporate Diplomacy
Author: Ulrich Steger
 
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