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The 10 Principles of Open Business

Building Success in Today's Open Economy

The 10 Principles of Open Business by David Cushman
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The revolutionary power of the internet has accelerated the demand for a totally new kind of business. Stakeholders now demand more open, connected and meaningful relationships with organizations, and the world's leading brands are taking note. But whilst many have the ambition to become Open Businesses, few have the ability to get there.

The 10 Principles of Open Business is a serious, challenging, wide-ranging and practical guide to organizational design for the twenty-first century. Covering essential topics such as Crowd Funding, Co-Creation, Open Data, Transparency, Open Innovation and more, this book provides the tools to assess your own organization and take the first steps towards becoming a truly Open Business. Each chapter describes a key principle of Open Business and includes a goal status tool which the reader can use to benchmark their own organization. These principles offer a holistic strategic solution, leap-frogging the tick-box exercise of simple implementation of social technologies.

Including case studies and interviews from leading proponents, the book offers valuable insights hard-won from experience. With a Preface by The Chief Marketing Officer of Tesco Matt Atkinson, and interviews with Editor of The Guardian Alan Rusbridger, former UK Defence Minister Tom Watson and presidents, VPs and CEOs of international blue chip companies and ground-breaking start-ups, The 10 Principles of Open Business will make organizations future-ready like never before.
Palgrave Macmillan; February 2014
246 pages; ISBN 9781137347046
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Title: The 10 Principles of Open Business
Author: David Cushman; Jamie Burke
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