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Marketing Modernity

Victorian Popular Shows and Early Cinema

Marketing Modernity by Joe Kember
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Marketing Modernity is a cultural history of the early British film industry. It explains the social and institutional continuities that underpinned the market for popular entertainments in the late nineteenth and early twentieth centuries. In this innovative study of early film exhibition, Joe Kember reveals a rich landscape of performance and business practices taking place in venues ranging from the magic lantern lecture to the fairground and variety theatre.
Exeter University Press; January 2014
306 pages; ISBN 9780859899321
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Title: Marketing Modernity
Author: Joe Kember