The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to eBooks.com?

Learn more

Crackle and Fizz

Essential Communication and Pitching Skills for Scientists

Crackle and Fizz by Caroline Van den Brul
Buy this eBook
US$ 18.00 US$ 16.38
(If any tax is payable it will be calculated and shown at checkout.)

This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.

Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

World Scientific Publishing Company; November 2013
217 pages; ISBN 9781783262861
Read online, or download in secure PDF format
Title: Crackle and Fizz
Author: Caroline Van den Brul