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Free Gift Inside!!

Forget the Customer. Develop Marketease

Free Gift Inside!! by Stephen Brown
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US$ 36.00 US$ 31.50
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Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
Wiley; March 2004
302 pages; ISBN 9781841126029
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Title: Free Gift Inside!!
Author: Stephen Brown
 
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