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MediaSport

MediaSport by Lawrence Wenner
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MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.
Taylor and Francis; January 2002
351 pages; ISBN 9781134826032
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Title: MediaSport
Author: Lawrence Wenner