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McLuhan and Baudrillard

Masters of Implosion

McLuhan and Baudrillard by Gary Genosko
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Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.
Taylor and Francis; January 2002
151 pages; ISBN 9781134655861
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Title: McLuhan and Baudrillard
Author: Gary Genosko