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Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

Relationship Marketing in Professional Services by Aino Halinen
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US$ 54.95
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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Taylor and Francis; November 2012
388 pages; ISBN 9781134758135
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Title: Relationship Marketing in Professional Services
Author: Aino Halinen