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Shopping with Freud

Shopping with Freud by Rachel Bowlby
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What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis.
Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.
Taylor and Francis; June 2006
144 pages; ISBN 9781134928729
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Title: Shopping with Freud
Author: Rachel Bowlby
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