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Marketing, Morality and the Natural Environment

Marketing, Morality and the Natural Environment by Andrew Crane
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Taylor and Francis; January 2002
225 pages; ISBN 9781134612741
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Title: Marketing, Morality and the Natural Environment
Author: Andrew Crane
 
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