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Profiles in Small Business

A Competitive Strategy Approach

Profiles in Small Business by Margo E. Anderson
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US$ 47.95
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A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to `ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
Taylor and Francis; January 2002
224 pages; ISBN 9781134961498
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Title: Profiles in Small Business
Author: Margo E. Anderson; Lowell R. Jacobsen; Gavin Reid