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Ford and the Global Strategies of Multinationals

The North American Auto Industry

Ford and the Global Strategies of Multinationals by Maria Isabel Studer Noguez
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Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
Taylor and Francis; August 2003
381 pages; ISBN 9781134626328
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Title: Ford and the Global Strategies of Multinationals
Author: Maria Isabel Studer Noguez
 
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