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Managing New Product Innovation

by B. Jerrard(ed.) ; R. Newport(ed.) ; Trueman(ed.)
Managing New Product Innovation by B. Jerrard
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New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy. Not only practitioners but also students of industrial design and management should find this a valuable contribution to the subject.
CRC Press; April 2014
260 pages; ISBN 9781482268102
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Title: Managing New Product Innovation
Author: B. Jerrard; R. Newport; Trueman
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