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The Social License

How to Keep Your Organization Legitimate

The Social License by John Morrison
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US$ 35.00
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Businesses and other organizations are increasingly aware that they need more than just a legal license for their activities. The concept of the 'social license' is transforming power relationships and explains how organizations can acquire or lose the legitimacy in the eyes of society that they need to be able to operate effectively.

A social license cannot be directly managed, but is the result of interactions between a number of factors – factors that John Morrison shows business can manage, but which mainstream Corporate Social Responsibility (CSR) often struggles to frame correctly.

With examples ranging from the Gulf of Mexico to the Niger Delta, Morrison shows how the social license is dynamic, and why managers must start by focusing on the rights of those directly impacted by their activities. He provides clear guidance on understanding, measuring, and integrating legitimacy into a company's strategy.
Palgrave Macmillan; September 2014
202 pages; ISBN 9781137370723
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Title: The Social License
Author: John Morrison
  • News
Business and society: defining the 'social licence' - The Guardian
Mon, 29 Sep 2014 05:20:01 -0700
The GuardianBusiness and society: defining the 'social licence'The GuardianJohn Morrison is executive director of the ...
Government Approval Not Enough, Businesses Need Social License - YaleGlobal Online
Tue, 21 Oct 2014 09:01:00 -0700
Government Approval Not Enough, Businesses Need Social LicenseYaleGlobal OnlineGlobalization drives business deals around the ...