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British Fashion Design

Rag Trade or Image Industry?

British Fashion Design by Angela McRobbie
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British Fashion Design explores the tensions between fashion as art form, and the demands of a ruthlessly commercial industry. Based on interviews and research conducted over a number of years, Angela McRobbie charts the flow of art school fashion graduates into the industry; their attempts to reconcile training with practice, and their precarious position between the twin supports of the education system and the commercial sector. Stressing the social context of cultural production, McRobbie focuses on British fashion and its graduate designers as products of youth street culture, and analyses how designers from diverse backgrounds have created a labour market for themselves, remodelling `enterprise culture` to suit their own careers.
Taylor and Francis; September 2003
216 pages; ISBN 9781134932443
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Title: British Fashion Design
Author: Angela McRobbie