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Politics and the Mass Media in Britain

Politics and the Mass Media in Britain by Ralph Negrine
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This fully-updated new edition of Politics and the Mass Media provides a comprehensive introduction to the role of mass communications in politics at all levels, from election campaigns, news reports and lobbying groups to the media activities of pressure groups.
The relationship between politics, politicians and the media is a matter of increasingly contentious debate, as politicians' awareness of the importance of the media becomes more sophisticated amidst rapidly-advancing media technology and control.
Providing a review of the nature and content of political communications and of recent theoretical developments, Negrine addresses the issues surrounding today's mass media, including cable and satellite television, investigation of the press, the relationship between the state and broadcasing institutions and the ever-present question of whether or not Britain needs a media policy. This new edition includes:
* Case studies from television and the press
* Fully revised text with updated sections on the press, broadcasting and media legislation
* Brand new chapters on Europe and globalisation
Taylor and Francis; September 2003
248 pages; ISBN 9781134868315
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Title: Politics and the Mass Media in Britain
Author: Ralph Negrine