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Marketing Apocalypse

Eschatology, Escapology and the Illusion of the End

Marketing Apocalypse by Jim Bell
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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Taylor and Francis; September 2003
312 pages; ISBN 9781134689255
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Title: Marketing Apocalypse
Author: Jim Bell; Stephen Brown; David Carson