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Business: The Key Concepts

Business: The Key Concepts by Mark Vernon
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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Taylor and Francis; September 2003
262 pages; ISBN 9781134526208
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Title: Business: The Key Concepts
Author: Mark Vernon
 
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ISBNs
0203420926
9780203420928
9780415253239
9781134526208
9781134526222