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A Game of Two Halves

Football Fandom, Television and Globalisation

A Game of Two Halves by Cornel Sandvoss
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Professional football is one of the most popular television 'genres' worldwide, attracting the support of millions of fans, and the sponsorship of powerful companies. In A Game of Two Halves, Sandvoss considers football's relationship with television, its links with transnational capitalism, and the importance of football fandom in forming social and cultural identities around the globe. He presents the phenomenon of football as a reflection postmodern culture and globalization.Through a series of case studies, based in ethnographic audience research, Sandvoss explores the motivations and pleasures of football fans, the intense bond formed between supporters and their clubs, the implications of football consumption on political discourse and citizenship, football as a factor of cultural globalisation, and the pivotal role of football and television in a postmodern cultural order.
Taylor and Francis; March 2004
225 pages; ISBN 9781134378326
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Title: A Game of Two Halves
Author: Cornel Sandvoss
 
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ISBNs
0203561392
9780203561393
9780415314848
9781134378319
9781134378326