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CRM Unplugged

Releasing CRM's Strategic Value

CRM Unplugged by Philip Bligh
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US$ 73.95 US$ 66.56
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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Wiley; June 2004
225 pages; ISBN 9780471663836
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Title: CRM Unplugged
Author: Philip Bligh; Douglas Turk
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