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Squirrel Inc.

A Fable of Leadership through Storytelling

Squirrel Inc. by Stephen Denning
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Take a satirical scamper through organizational life in the midst of  changing times, brought to you by master storyteller and former World Bank executive Steve Denning. With wisdom and a healthy dose of wit, Denning introduces a cast of furry characters who together learn the fine art of change through storytelling in their quest to overcome obstacles, generate enthusiasm and teamwork, share knowledge, and ultimately lead their company into a new era of success and significance. Through the stories of Squirrel Inc., readers will learn that the ability to tell the right story at the right time can determine the outcome of any major change effort. In each chapter Denning's squirrels learn to use storytelling to address leadership challenges:
  •  How to bring about change
  •  How to communicate who you are
  •  How to transmit values
  •  How to foster collaboration
  •  How to stop rumors
  •  How to share knowledge
  • How to lead your organization into the future
Wiley; May 2004
208 pages; ISBN 9780787975395
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Title: Squirrel Inc.
Author: Stephen Denning
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