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The New Bottom Line

Bridging the Value Gaps that are Undermining Your Business

The New Bottom Line by Alan Mitchell
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This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it?s undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

Wiley; July 2004
277 pages; ISBN 9781841125961
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Title: The New Bottom Line
Author: Alan Mitchell; Andreas W. Bauer; Gerhard Hausruckinger
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