The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to

Learn more

Celebrity Sells

Celebrity Sells by Hamish Pringle
Buy this eBook
US$ 46.00 US$ 40.50
(If any tax is payable it will be calculated and shown at checkout.)
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.

Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley.

Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:

  • How to choose the right celebrity for your brand
  • How to build your brand using a celebrity
  • How to manage relationships with celebrities
  • How to protect celebrity and brand reputation
Wiley; June 2004
341 pages; ISBN 9780470869710
Read online, or download in secure PDF format
Title: Celebrity Sells
Author: Hamish Pringle
  • News
  • Contents
No entry found