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Customer Share Marketing

How the World's Great Marketers Unlock Profits from Customer Loyalty

Customer Share Marketing by Tom Osenton
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Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton demonstrates how leading companies apply customer share marketing to increase sales and profits, often more effectively and at a substantial savings over traditional methods.

Pearson Education; January 2002
310 pages; ISBN 9780131480261
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Title: Customer Share Marketing
Author: Tom Osenton
 
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