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Going the Distance

Why Some Companies Dominate and Others Fail

Going the Distance by Kevin Kennedy
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Going the Distance identifies eight key obstacles to the long-term success of great businesses—and shows exactly how to overcome them. Former Cisco SVP Kevin Kennedy and leading consultant Mary Moore show how to assess corporate health and correct weaknesses in leadership, strategy, product, marketplace alignment, governance, and more—before it’s too late. Going the Distance provides a total framework for maintaining market leadership into the next generation!

Pearson Education; March 2003
288 pages; ISBN 9780131480728
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Title: Going the Distance
Author: Kevin Kennedy; Mary Moore
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