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The New PR Toolkit

Strategies for Successful Media Relations

The New PR Toolkit by Deirdre K. Breakenridge
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US$ 34.95
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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.

Pearson Education; January 2003
266 pages; ISBN 9780131517318
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Title: The New PR Toolkit
Author: Deirdre K. Breakenridge; Thomas J. DeLoughry
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