The Leading eBooks Store Online 4,293,432 members ⚫ 1,430,845 ebooks

New to

Learn more

Handbook on the Economics of the Media

Handbook on the Economics of the Media by R. G. Picard
Buy this eBook
US$ 60.00
(If any tax is payable it will be calculated and shown at checkout.)
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the literature on the development of knowledge in the field, explores critiques of the approach, and provides an understanding of applying this knowledge and the implications.
Edward Elgar Publishing; April 2015
416 pages; ISBN 9780857938893
Read online, or download in secure PDF format
Title: Handbook on the Economics of the Media
Author: R. G. Picard; S. S. Wildman