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Understanding Global Cultures

Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity

Understanding Global Cultures by Martin J. Gannon
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In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
SAGE Publications; February 2015
680 pages; ISBN 9781483340050
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Title: Understanding Global Cultures
Author: Martin J. Gannon; Rajnandini K. Pillai
 
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ISBNs
9781483340050
9781483340067
9781483340074