The Leading eBooks Store Online 4,391,687 members ⚫ 1,493,850 ebooks

New to

Learn more

Advanced Focus Group Research

Advanced Focus Group Research by Edward F. Fern
Buy this eBook
US$ 66.00
(If any tax is payable it will be calculated and shown at checkout.)
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
SAGE Publications; June 2001
267 pages; ISBN 9781452216423
Read online, or download in secure PDF format
Title: Advanced Focus Group Research
Author: Edward F. Fern