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Advanced Focus Group Research

Advanced Focus Group Research by Edward F. Fern
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US$ 66.00
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Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
SAGE Publications; June 2001
267 pages; ISBN 9781452216423
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Title: Advanced Focus Group Research
Author: Edward F. Fern
 
ISBNs
9780761912484
9781452216423