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Managing Media Work

by Mark Deuze(ed.)
Managing Media Work by Mark Deuze
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Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.
SAGE Publications; July 2010
320 pages; ISBN 9781483389479
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Title: Managing Media Work
Author: Mark Deuze
 
ISBNs
9781412971249
9781483389479