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Marketing Strategy

The Thinking Involved

Marketing Strategy by Mark E. Hill
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US$ 88.00
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Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.
SAGE Publications; April 2012
360 pages; ISBN 9781452289458
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Title: Marketing Strategy
Author: Mark E. Hill
 
Subject categories
ISBNs
9781412987301
9781452241746
9781452289458