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Pricing Strategies

A Marketing Approach

Pricing Strategies by Robert M. Schindler
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US$ 102.00
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Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

SAGE Publications; October 2011
416 pages; ISBN 9781483305448
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Title: Pricing Strategies
Author: Robert M. Schindler
Subject categories