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Today's Public Relations

An Introduction

Today's Public Relations by Robert L. Heath
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US$ 130.00
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Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

SAGE Publications; October 2005
560 pages; ISBN 9781506320366
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Title: Today's Public Relations
Author: Robert L. Heath; Timothy Coombs
 
ISBNs
9781412926355
9781452267043
9781506320366