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Qualitative Media Analysis

Qualitative Media Analysis by David L. Altheide
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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

SAGE Publications; October 2012
168 pages; ISBN 9781452289052
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Title: Qualitative Media Analysis
Author: David L. Altheide; Christopher J. Schneider
 
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ISBNs
9781452230054
9781452289052
9781483307275