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New Venture Creation

An Innovator's Guide to Entrepreneurship

New Venture Creation by Marc H. Meyer
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Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
SAGE Publications; January 2013
440 pages; ISBN 9781483323121
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Title: New Venture Creation
Author: Marc H. Meyer; Frederick G. Crane
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