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Controversies in Contemporary Advertising

Controversies in Contemporary Advertising by Kim B. Sheehan
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
SAGE Publications; July 2013
336 pages; ISBN 9781483315430
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Title: Controversies in Contemporary Advertising
Author: Kim B. Sheehan
 
ISBNs
9781452261072
9781483309996
9781483315430