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Media Audiences

Effects, Users, Institutions, and Power

Media Audiences by John L. Sullivan
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Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.
SAGE Publications; October 2012
280 pages; ISBN 9781452289939
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Title: Media Audiences
Author: John L. Sullivan
 
ISBNs
9781412970426
9781452256108
9781452289939