The Leading eBooks Store Online 4,391,687 members ⚫ 1,493,850 ebooks

New to

Learn more

Business-to-Business Marketing

A Strategic Approach

Business-to-Business Marketing by Michael H. Morris
Buy this eBook
US$ 169.00
(If any tax is payable it will be calculated and shown at checkout.)

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.

SAGE Publications; March 2001
563 pages; ISBN 9781452252100
Read online, or download in secure PDF format
Title: Business-to-Business Marketing
Author: Michael H. Morris; Leyland Pitt; Earl Dwight Honeycutt
Subject categories