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Business-to-Business Marketing

A Strategic Approach

Business-to-Business Marketing by Michael H. Morris
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US$ 169.00
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Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.

SAGE Publications; March 2001
563 pages; ISBN 9781452252100
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Title: Business-to-Business Marketing
Author: Michael H. Morris; Leyland Pitt; Earl Dwight Honeycutt
 
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ISBNs
9780803959644
9781452252100