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Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Strategic Management and Online Selling by Susanne Royer
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Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Taylor and Francis; April 2013
224 pages; ISBN 9781134270446
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Title: Strategic Management and Online Selling
Author: Susanne Royer
 
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ISBNs
0203339185
9780203339183
9780415349949
9781134270446
9781134270453