The Leading eBooks Store Online 4,277,016 members ⚫ 1,420,949 ebooks

New to

Learn more

Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Strategic Management and Online Selling by Susanne Royer
Buy this eBook
US$ 54.95
(If any tax is payable it will be calculated and shown at checkout.)

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Taylor and Francis; April 2013
224 pages; ISBN 9781134270446
Read online, or download in secure EPUB
Title: Strategic Management and Online Selling
Author: Susanne Royer
  • News
  • Contents
No entry found