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Business Planning and Market Strategy

Business Planning and Market Strategy by E.K. Valentin
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Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box,” author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional “how to” planning guides.
SAGE Publications; March 2014
272 pages; ISBN 9781483323831
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Title: Business Planning and Market Strategy
Author: E.K. Valentin
 
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ISBNs
9781452282152
9781483312613
9781483323831