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Social Marketing in the 21st Century

Social Marketing in the 21st Century by Alan R. Andreasen
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The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.  
SAGE Publications; November 2005
281 pages; ISBN 9781483376882
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Title: Social Marketing in the 21st Century
Author: Alan R. Andreasen
 
Subject categories
ISBNs
9781412916332
9781483376882