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Inviting Latino Voters

Party Messages and Latino Party Identification

Inviting Latino Voters by Stacey L. Connaughton
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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
Taylor and Francis; February 2013
ISBN 9781135874179
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Title: Inviting Latino Voters
Author: Stacey L. Connaughton