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Lead Markets in Age-Based Innovations

Demographic Change and Internationally Successful Innovations

Lead Markets in Age-Based Innovations by Nils Levsen
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Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Springer Fachmedien Wiesbaden; February 2015
352 pages; ISBN 9783658088156
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Title: Lead Markets in Age-Based Innovations
Author: Nils Levsen
 
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